MCDONALD39S GRAND MAC UPDATE
MCDONALD39S GRAND MAC MAC

While they've both approached the task differently, it's clear that even established brands need to update their look and tell customers again who they are. McDonald & # 39 s is the second fast food restaurant to have a new look this year after Burger King's mammoth rebranding made headlines in design in January. 'Pearlfisher helped this redesign modernize our brand, highlight the uniqueness of our menu, and fulfill our commitment to quality.' 'We're proud to introduce this redesigned system,' said Barbara Yehling, Senior Director, Global Menu Strategy at McDonald's. It also signals a step towards modernity for the brand. 'Everything in this system has a purpose and helps activate McDonald's brand positioning to make delicious feel-good moments easy for everyone,' he adds.

MCDONALD39S GRAND MAC MAC

'Īccording to Sia, the team tried to add personality through simple illustrations so that the packaging is functional, easy to identify, aesthetically minimal and emotionally cheerful. Big Mac: 3.99: Big Mac Meal: 5.99: 2 Cheeseburgers: 2.00: 2 Cheeseburgers Meal: 4.89: Quarter Pounder with Cheese: 3.79: Quarter Pounder with Cheese Meal: 5.79: Double Quarter Pounder with Cheese: 4.79: Double Quarter Pounder with Cheese Meal: 6.69: Bacon Clubhouse Burger: 4.49: Bacon Clubhouse Burger Meal: 6.49. We wanted Find everyone's special, recognizable, and iconic expression – celebrate them in a way that will make people smile. “The simplicity of McDonald's iconic menu items is beautiful. “Our job was to find out what was really special about each menu item in order to design a system That would make it easy for others to do the same, ”says Matt Sia, Creative Director at Pearl fisherman. Pearlfisher has ambitiously designed a 'unified visual framework for the brand's product portfolio' by highlighting hero components on the packaging to create something that is instantly recognizable to its customers.įor example, on the Big Mac sandwich box, layers of the famous burger are captured in a comic book cross-section, the McMuffin casing is simplified with a large yellow egg yolk in the center of a crumpled white background, and although the packet of fries remains relatively similar to in the red and yellow color there are now pointy fries on the inside of the box. The redesign is a departure from its earlier packaging and design system which featured standout on-pack messages and a more typographic approach.Īll images: Redesign of the McDonald & # 39 s packaging by Pearlfisher, 2021 With more than 60 million contact points every day, the aim was to “make the packaging more networked and remind us of McDonald’s playful point of view,” says Pearlfisher.

The focus is on a bold graphics system designed to 'convey a sense of joy and lightness' and uses vector-style illustrations to represent various elements on the fast food chain's menu. McDonald’s partnered with independent design agency Pearlfisher to redesign the brand’s global packaging system. Now the company will allow customers to play the role of Goldilocks, choosing between the single-patty Mac Jr., or a Grand Mac with 66 percent more beef and an extra slice of cheese sandwiched between an over-sized sesame seed bun.McDonald & # 39 s introduces a playful redesign of its packaging

Over the years, McDonald’s has added a plethora of new items and innovations, but for decades the Big Mac has been seen as sacrosanct. Though McDonald's has been testing the miniature and XL burgers at select restaurants for sometime, the new, nationwide release will begin in early-2017. Still, earlier this year, a report alleged that four-out-of-five millennials had never eaten the iconic burger, and now the Golden Arches could be tweaking the item to appeal to a wider audience.Īccording to Business Insider, McDonald's announced this week that it will soon be releasing two new Big Mac sizes-the “Grand Mac” and the “Mac Jr.”-at locations across the country. For the past 40 years, the Big Mac has perhaps been the most recognizable item on the McDonald’s menu.

Mcdonald39s grand mac